"Really innovative. Access to solutions from other industries. Direct links to interesting companies. The first project with CREAX was a step in the unknown, but CREAX managed to fulfil their promises."
Jos Vleurinck
Innovation and Patents
DYMO

What is the next generation of your product or process?

Innovation is value creation, more of the good and less of the bad. The CREAX value equation proposes the following angles to innovate on:

 

Performance

 What can my product do better, what can my process do more?
This can translate to faster, stronger, more effect, more functions, toward perfection.

Sustainability or Reliability

 Can my product be less harmful or safer?
Remove the noise, waste, heat or danger, ideally turning all negative into positive.

Convenience

 Can my product or process be easier to operate, easier to use?
Better design, easier to operate, lighter, (self-)correcting, ideally toward automatic.

Price

 Can I process the same for less, or offer the same but cheaper?
Cost, less components, cheaper production methods, ideally towards free.

In the CREAX methodology every property of your product or process (features like flexibility, transparency, geometry) acts like a switch, an opportunity to change with a potential to gain a new or improved function (benefits like better cutting, storing, holding, cooling). In this manner CREAX brings a 360 degrees checklist for innovation, opening a framework of all potential directions for bringing tangible benefit to your clients.

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