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Systematic Innovation Newsletter____
February 2005
CREAX is proud to present its new systematic innovation newsletter and
will surprise you with:
- Remarkable innovations
- Link them with the CREAX Systematic Innovation Methodology
- Offer an overview of CREAX company news
This months' items:
Please feel free to send us your suggestions, remarks
or ask us for additional information.
We're looking forward to hearing from you!
the CREAX-team
www.creax.com
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Innovation Highlights_____________
Movement recognition phone
 Samsung
continues to roll out the impressive new mobile phone
technologies, in Korea at least. The SCH-S310 uses 3D
motion detection as its user interface. Tracing a number
in the air will dial the number on the phone. Shaking
the phone twice will hang up a call. The phone is also
an mp3 player, and the motion detection will work those
functions too - moving the phone sharply to the right
or left will take you to the next or previous music
track.
The next versions of the 3D motion phone will have even
more advanced features such as games controlled by movement
of the phone instead of a joystick, and automatic adjustment
of photos taken with a shaky hand.
www.samsung.com
Trend: Increasing use of senses
Increasing use of senses improves interaction control and increases the level of human involvement. From the phone perspective, this Samsung innovation now supports movement recognition, next to touch buttons and voice commands.
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Airless and integrated tire
 Michelin
recently showcased a potentially disruptive technology
with significant ramifications for the future for mobility:
an airless, integrated tyre and wheel combination dubbed
the TWEEL. The heart of Tweel innovation is its deceptively
simple looking hub and spoke design that replaces the
need for air pressure while delivering performance previously
only available from pneumatic tires. The flexible spokes
are fused with a flexible wheel that deforms to absorb
shock and rebound with ease. Without the air needed
by conventional tires, Tweel still delivers pneumatic-like
performance in weight-carrying capacity, ride comfort,
and the ability to "envelope" road hazards.
www.gizmo.com.au
Trend: Smart Materials
Materials increasingly evolve from passive to full adaptive materials. E.g. shape memory alloys and thermo chromic materials. The major advantages for the Michelin Tweel are its shock absorbance, increased operational flexibility and a single-part design.
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Home-delivered toothbrush
 ToothbrushExpress.com
was created by Brush Brush Brush, Inc. and offers consumers
a unique toothbrush replacement delivery and subscription
services and allowing consumers to order their favourite
toothbrush and have it delivered either monthly, bi-monthly,
quarterly, or semi-annually.
www.toothbrushExpress.com
Trend: Market evolution
During the life cycle, products evolve from commodity over product and service to experience, as customer expectations increase with time. For a simple product such as a toothbrush, this offers the customer several benefits: home-delivery, periodic renewal and for the supplier recurring business.
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 The
patented cold-sprayable process allows a thin layer
of metal to be applied over almost any substrate, in
virtually any configuration or design.
LuminOre looks, feels, and acts like hot-cast metal,
because it is up to 95 percent metal. It will adhere
to almost any surface, including but not limited to;
foam, plastic, gypsum, wood, metal, fibreglass, plaster,
ceramics, concrete, terracotta, cardboard and even paper.
Once cured, the product has all the characteristics
of a cast metal piece, including texture, luster and
heat conductivity.
www.luminore.com
Trend: Segmentation - Liquid
A lot of products, both solid and liquid, offer new benefits and applications when being segmented. A metal spray (another disruptive innovation), just like a sunscreen spray, offers a better user friendliness, easier dosing, better surface coverage and you can do more with less.
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Please do not hesitate to
send us
a great innovation you have spotted. We might include it in our next month issue.
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CREAX Company Information_______
Hands-on Systematic Innovation seminar
The next two days seminar on the CREAX Systematic Innovation
Methodology takes place on the 23rd and 24th of February
at the CREAX HQ’s in Belgium. Please find more details on:
www.creax.com/events.asp
  Innovation Suite 3.1 for IT
The Innovation Suite for IT focuses on speeding up
innovation and problem solving in the IT sector.
Examples included on hardware, software development,
user interface, architecture and databases. For more
information, please visit our website at
www.creaxinnovationsuite.com or email us at
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Miscellaneous___________________
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CREAX n.v. Mlk.Plumerlaan
113 8900 Ieper Belgium
T +32 57 229480 F +32 57 229481
www.creax.com
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