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March 2006
Welcome to our March issue of the newsletter.
If you missed one of the previous CREAX newsletters, you can get an overview of
all our issues.
Please share this newsletter with your friends and co-workers. Sign
up now.
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 A surgeon implants a tiny device into one of your teeth.
This implant converts data received from a mobile telephone, radio or computer into vibrations, which resonate through your
jawbone into your inner ear. You - and only you - can hear the inform
The tooth implant is completely hidden, and the sound you hear doesn't travel through the air. So a city trader, for example,
could hear information on the next big deal before his competitors, even if he were having a dip in the sea at the time.
http://www.sciencemuseum.org.uk
Property spectrum: Functionality
Increasing the number of dissimilar elements in a system can bring additional functionality, improved operability, and
convenience. Dissimilarity of elements may be with respect to features, functionality or aesthetics.
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 This thermometer is so comfortable, your baby might
not want to let go of it when you're through! Cleverly disguised as a soothing pacifier with an orthodontic silicone nipple,
it beeps when the reading is complete and has a large, easy-to-read display with a glowing 'Fever Alert' for faster feedback.
http://www.egiggle.com
Property spectrum: Information
Systems and subsystems tend to evolve from requiring external input to becoming self-controlling through the use of
feedback mechanisms. Using the controllability trend has a lot of advantages, for example: you can have an adaptive system,
increased use of self-functions and reduced likelihood of failure.
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 Researchers at the Fraunhofer Institute in Germany are
working on the next generation of OLED technology, including the ability to create displays that can become completely transparent
and be turned on and off at will. Uses envisioned for the displays include OLED overlays on top of LCD's that could be used
to display specific information without interfering with the main picture and automobile windshields with built-in displays
that can display information as needed and turn off when not in use. Of course, what we really want is a transparent window
that turns into an HD display when we flick a switch, but that may just be a little too much to ask for at this point.
http://www.fraunhofer.de
Property spectrum: Transparency
Products that are transparent have multiple advantages, other than a better aesthetic appearance, e.g.: increased natural
illumination, saving energy, increased visibility for safety-ease of inspection.
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 Content Idea of Asia Co. has developed a printable
3D code that can hold anywhere from 0.6 to 1.8 MB of data. Doubled PM Code, it is similar to a QR Code but consists of multiple
layers of printing using the colours red, green and blue. The QR Code, which is made by printing a black 2D pattern on al
white background, can store about 72 KB of data. The new PM Code goes a step further by storing the equivalent of several
60-second animated commercials for viewing on a cellular phone. The software to read the PM Code will be free. First 3D Barcode
video ads should come this Summer in Japan.
http://www.swissbiotechassociation.ch
Property spectrum: Dimensions
Geometric improvement of your product is another important innovator. Changing the dimensions of it to 2D or 3D, will
improve compatibility with 'real world' effects. Other examples of changing dimensions are: paper binders, windscreens for
cars and CAD systems.
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 This month we selected the submission of David
Depuydt from Nathan-Baume.
 Egomaniac develops personalised baby suits, children's T-shirts and
more personalised products, according to your input(information on its parents, favourite colours, ...) and desires. Based
on your information, Egomaniac will develop some first drawn concepts. Afterwards you will be asked to select and approve your
preference. Within one week you will receive your original gift.
http://www.egomaniac.be
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Please do not hesitate to send
us a great innovation you have spotted.
We might include it in our next month issue. |
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 CREAX seminar
If you enjoy CREAX newsletters, you will enjoy our hands-on Systematic Innovation seminar. Our next 2days seminar is
scheduled for the 26th & 27th of April.
CREAX also offers exclusive company specific corporate seminars. Participants learn how to apply the Systematic Innovation
Methodology in their day-to-day job in an interactive way. (more info)
" Interesting tools to be more focused on the important factors. Very pleasant environment. "
Xavier B., Goodyear, Luxembourg |
Over the last years, over 500 people subscribed and participated with enthusiasm to the Systematic Innovation Methodology
seminars. CREAX trains people both during company-specific in-house seminars, and open training seminars:
European Business Summit
 Simon Dewulf (General Manager) from CREAX will be speaking
on the 4th European
Business Summit on March 17th in Brussels. This edition of the summit is about "Building a Europe of Excellence: Turning
knowledge into growth".
Photo Gallery
| Part of the CREAX team at Bekaert. |
CREAX was granted the Innovation Award 2005. |
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CREAX n.v. Mlk.Plumerlaan 113 8900 Ieper Belgium
T +32 57 229480 F +32 57 229481
info@creax.com www.creax.com
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