Are there new markets for my existing products or technologies?

Innovation can be about a problem searching a solution, but also a solution searching for new problems. This is where CREAX brings you the solution marketing approach. Your (Product DNA®) consists of the set of assets (properties and functions) that can be marketed to new domains. Example cases were:

• What are new markets for my (new) material or ingredients?
• Given the specific properties of this chemical, what benefits can it bring to market?
• What else can I produce with my existing products or machine park?

Since a large part of the research is conducted through automated language processing, the neutrality of the findings can bring surprising yet profitable opportunities. In an environment of open innovation, CREAX connects an innovation network of hundreds of innovation managers that can act as potential clients for the new identified applications. Often, solution marketing is applied to waste streams, in which the ‘waste’ is turned into profit making asset.

Typical examples of solution marketing include sugar in concrete, chocolate in beer processing, glue in medical treatment, waste extractions as active elements.

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